Zig-Zag Shoes, From Ska-Doo a comfortable shoes for a good price. The name Zig-Zag was coined as running a different paced race, marching to a different drumbeat. The Company didn't follow in the steps of the behemoth shoe companies. They knew that they would get to the finish line one day, but they would zig and zag to get there and enjoy every step of the race. From day one, they made there shoes for the individuals who matched the company ethos and were on their own journeys in life.